The Strategy
I get paid every day to "Throw the Party" in my Niche every day.
What I mean is this...
Every single day, I bring together folks that are all interested in certain topic and give them a place to discuss that topic.
And let me tell you, doing this has made me a lot of money.
How and where do I "throw the party" every day?
It's pretty simple... in Facebook Groups.
In just about every niche that I sell a product, I have a Facebook group that is specifically set up to be a place for my customers to come together and chat about all of the things that they deal with daily.
I created the place for them to come together on Facebook... and they come every single day to hang out and mingle with others like them in the group.
The beautiful part about it is this:
My Facebook groups are always just one of many Facebook groups that are aimed at these folks. Most of the people that belong to my "Niche Focused Facebook groups" also below to at least 4 other groups that are on that topic.
So...
Why do they still come to mine to hang out?
They come because they are absolute nerds for the topic that my group is about and they love talking about the topics that my group is about. (they go to all of the groups daily as long as good conversations are going on).
But...
How do I make money with these Niche Facebook Groups?
Whether its getting clients for my agency, signing up coaching clients, or selling Digital Programs, my groups all use the same "premise" to sell my stuff (and sell a lot of it).
The "Buyer Behavior" of my Customers.
✅ 5% of my customers buy my products the first time they learn about them.
✅ around 25% take a few weeks to make the decision to buy.
✅ around 50% take a 2-3 months to buy in.
✅ The remaining 20% take 6 months to jump in.
So how does a Niche Facebook group help me?
Each Facebook Group that I put together gives these folks a place to talk about the problem that my product solves... and it allows my product to constantly be discussed as a solution to solve that problem (without me having to bring it up most of the time).
In short... My Facebook groups make sure that my potential customers are in a state of "constant exposure" to my brand and my flagship products. (this is something that 99.9% of my competition hasn't figured out yet and that's why I'm always dominating the markets that I go after even when there is a lot of competition.)
You may be Asking Yourself...
How do you get potential customers into a Facebook group and how does that help you sell your products?
Let's Dive in...