1️⃣ The Audience you target is Key.
What my friend taught me (from yesterday's email) is that, if you want to make more money for your products/services, it's super important to go after people that have the disposable income to do it.
Some examples of this in action...
Example 1:
Instead of going after Chiropractors, go after Chiropractic Management groups that already have hundreds of Chiropractors as clients. You sell the exact program that you were selling to 1 Chiropractor, but you sell it as something that they can offer all of their clients for free or an extra fee. We've essentially made their service 10x more valuable just by offering what we were already doing.
Example 2:
Instead of going after Gym owners, we go after Gym Franchises. They are more than willing to pay a big monthly fee or a big one time fee to get what we offer for several gyms at once.
2️⃣ How you Position your Offer Matters.
Once you figure out that you have to go after a different audience, the way you start positioning your service/product has to change. This is so key but it's something that most people overlook. Most of the people that we want to sign up for our high ticket offers think a little differently...
Some key "Positioning" for High Ticket Buyers.
✅ They want to train their staff (not themselves).
✅ They are into "Done-for-you" over "do it yourself".
✅ They will invest big money to save time.
✅ They do business from a CEO position rather than a "worker" position.
✅ They like seeing the "system" but not all the moving parts.
✅ They want more from what they've already got without adding in work.
3️⃣ How you Package your Product Matters.
Once you understand the above, you've actually got to package your offer into something that a "High Ticket" buyer will ingest and understand. I am not a fan of creating a ton of sales material for high ticket buyers. They don't want to read a "long sales letter" or listen to a long oral presentation when it comes down to actually closing the deal. They may do a ton of research before they buy, but most of the deal is about creating a package that satisfies their needs and sets them up to ask the questions that matter to them most.
For this reason... The way that I pitch a High Ticket Package is usually a lot simpler than how I pitch a low/mid ticket package. I keep it simple, but take special care to use language that follows the "positioning" you saw above.