There are 5 core components to the special kinds of emails that I send out. Each email that I send out to a cold prospect has all of these present inside of the text.
1️⃣ Cold Email Component #1: The Attention Grabber.
Every single email that I send to these cold prospects follows a formula that is guaranteed to grab that persons attention (because it is literally a subject line aimed at that business... it wouldn't work for anyone else).
2️⃣ Cold Email Component #2: The Relationship Bridge.
Every single email that I send out spells out exactly how I am related to someone in that business (even thought I've never met them before) This is a technique that I've been implementing that changes the entire nature of my interaction with a cold contact.
3️⃣ Cold Email Component #3: Social Proof Example.
In every email, I show an example of someone else in their field who is successfully using the service that I'm about to pitch them. (the best part is that the social proof doesn't have to come from a current client of mine).
4️⃣ Cold Email Component #4: Visual Examples
This is key... let me repeat that... this is key. The thing that really seals the deal in these emails (and results in me getting a response back) is that I include examples of my work that they can go check out. The examples are very visual and give them a sense of what I can do for them (I don't know why... but most people don't do this and it's why they fail)
5️⃣ Cold Email Component #5: Call to Action.
In every email I send out... I tell them exactly what to do next. I don't make a silly call to action. I have a very specific thing that I tell them to do next that helps me convert lots of clients.
While most people who try to get clients with cold emails are struggling to even get people to open their emails... I'm connecting with business owners and closing clients every single week.
